Local seo

Local SEO services that get construction businesses seen. More calls and quote requests from organic clicks.

WHAT IS LOCAL SEO?

SEO stands for search engine optimisation. Our local search services for tradies and construction businesses involves improving your website, Google Business, and online reputation so you can dominate search in your local area – city, suburb, or town.

HOW DOES IT WORK?

We get to know your company – what’s at the heart of everything you do. We get to know your ideal clients, where you want to work, and the types of jobs you really want to land.

Then we assess where you’re at, identify areas for improvement, and start to create a local SEO campaign that’s designed to get the best results without the baggage.

That might include a new website, improving an existing website, local SEO efforts, email marketing, or other forms of online advertising for tradies that we find especially effective.

A GOOD SEO STRATEGY MEANS:

More calls via your Google Business profile.

More enquiries through your website.

More clients seeing your services in Google search (and other search engines).

DO TRADIES NEED LOCAL SEO?

Every business with an existing website should be doing what they can to improve their organic performance. It’s pretty simple – if you’re able to rank higher than your competitors on Google, you’ve got a much better chance of landing the client.

We use tried and tested methods to improve your organic performance across the board. Our strategies include plenty of analysis of what your strongest competitors are doing, and then creating a plan of attack that focuses on the fundamentals.

OUR SEO SERVICES

Technical Audits

We conduct technical audits on existing websites to identify problems and implement fixes that matter.

Site Architecture

We’ll help ensure your website is user-friendly and easy to navigate, both for your would-be clients, and Google.

On-page SEO

The content on your website should be optimised for the right keywords, so that your clients can find you.

Google Business Profiles

Google Business is a key foundation of local SEO. We’ll help your profile get ahead.

Backlink Building

Email campaigns are a great way to generate leads from clients in the areas you choose.

Research, Tracking & Reporting

We conduct thorough keyword and competitor research, track performance, and provide clear reports.

I LOVE WORKING WITH LOCAL TRADIES

I’ve been in digital marketing for almost 10 years now, and in that time I’ve built up a really strong understanding of local search best practices. If we work together, rest assured I’ll put all of my experience and skills to use to get the best results possible.

Some of Our Past projects

Fortify Security & Electrical

I was tasked (as a freelancer) with creating SEO-friendly copy for Fortify’s new website. The project was a great success, with the new content performing very well across organic search, with most pages generating strong impressions and clicks.

Lightning Garage Door Solutions

We’ve been working closely with Lightning Garage Door Solutions to improve existing blog articles, and create a number of new content pieces that aim to target specific search queries relating to garage door repairs and maintenance.

New Spaces

We were tasked with improving New Spaces existing website structure, which includes creating new service pages for their key offerings, as well as a broader, ongoing blog strategy to offer insightful content that guides users toward local services.

Phaser Electrical

I worked with Phaser Electrical some time ago, building out a new website on Squarespace, developing site architecture, creating service pages and a blog content strategy. They continue to grow significantly, particular in terms of location-based keywords, and blog performance that is linked to key service offerings.

DiVino Ristorante

DiVino at Home

DiVino at Home is the catering arm of DiVino Ristorante, and I’ve been able to have great success through implementing service pages for each of their offerings, targeting location based and event-type queries. Their organic performance and client enquiry forms have increased five-fold.

Vacaay

The team at Vacaay came to me with a page indexing issue, which was having a serious impact on organic performance. I was able to identify the problem, implement a new sitemap, and the end result was going from 150 indexed pages to more than 2000.

Book A Call

Want to find out more about digital marketing for tradies? Let’s have a chat.

liam@tradeboom.com.au

+61 402 793 174

Let us know what you do, and which services you’re interested in.

SEO FAQs

Do I need to invest in SEO?

In the long run SEO offers an exceptional return on investment. Generating business from organic search does mean less spend on ads and other marketing channels.

Do you provide competitor analysis?

Absolutely! A thorough analysis of competing businesses is an essential part of every effective campaign. We’ll take a close look at your competition and provide clear reports on what they’re doing well, so that we can do it better.

Do you offer content marketing as well?

Yes, we sure do. In fact, content marketing is often a key component of an effective SEO strategy. We combine a number of different tactics to get the best results for you.

What's the difference between SEO and SEM?

SEO stands for search engine optimisation while SEM stands for search engine marketing. SEO focuses on organic traffic only, and a broader SEM strategy includes both organic search and paid ads.

How much does local SEO cost?

We put together tailored quotes for every client, based on their needs. That means you’re getting a customised plan that will actually improve your rankings, not just an ineffective template plan. Shoot us a message here for more information or to book in a call.